Poker Rooms Battling Rakeback...
For those who play poker for hours every week, rakeback is one of the great poker ideas ever. With rakeback, players can receive a percentage of the rakeback that is taken from hands they participate in. And for those who play poker for a living, rakeback is absolutely essential since it rewards them with a large part of their earnings.
However, there are some people and poker rooms who aren’t exactly thrilled with what rakeback has done to their industry. More specifically, they’re mad at the affiliates of poker rooms who use rakeback to convince people to sign up through them.
Peter Marcus, who is the COO (chief operating officer) of William Hill argues that rakeback allows affiliates to cannibalize traffic and encourage people to switch rooms quite frequently. Marcus also points out that affiliates aren’t doing anything to draw new customers into poker, and are only focusing on recruiting existing customers. Instead, Marcus believes that rooms and affiliates need to band together and think of ways which can rewards loyal customers that don’t encourage room jumping. He also thinks more money needs to be put into advertising on non-poker mediums to draw new people to the industry.
Looking past the fact that Marcus sounds angry because William Hill must not offer a good rakeback deal, I agree with him on what he says. I’d like to see affiliate sites spend more money on bringing in new players to the game so their can be more soft competition around. As it stands now, things are pretty tough out there and most players are only able to make a living because of rakeback. If new players were brought in, veteran players might actually be able to make a living on the actual games again.
